Once upon a time, we typed to search. Now we speak. With voice assistants like Siri, Alexa, and Google Assistant entering our daily lives, the way people search for information has completely changed. And with this change comes a brand new frontier for digital marketers and SEO experts alike: Answer Engine Optimization or AEO. AEO […]
Position Zero is the very top spot on Google’s search results. It appears above all the regular search results in a special box, often called a featured snippet. This box gives users a quick answer without needing to click on a website. It is usually pulled from a webpage that Google believes answers the question […]